WiFi SPARK has again helped deliver high-quality WiFi connectivity in the Retail Sector, this time across The Brunel Shopping Centre, a prime shopping destination in Swindon representing over 60% of the Town’s retail space.
The project has been delivered in close collaboration with Connect IB, responsible for The Brunel’s digital strategy.
The Brunel is over 500,000 sq ft of retail space, with 121 shops and restaurants. The 18 Million customers that visit the Centre can now access free, high-quality WiFi.
The project has seen Connect IB integrating key WiFi SPARK services so that there is a seamless customer journey and authentication against a unified CRM customer record.
A key requirement for The Brunel was to be able to request data as part of the initial WiFi registration to helps to segment their database against predefined customer profiles. This data enables The Brunel to personalise communications with their customers as well as better understand customer behaviours.
The Brunel joins an impressive line up of Retail spaces that have chosen WiFi SPARK technology for their public WiFi needs.