For thirteen years WiFi SPARK has been known as orange and black, which was perhaps something to do with the Company’s birthday on 30th October. Now the time has come to move away from the seasonal feel and modernise the Company’s look.
From old to new:
WiFi SPARK worked with Topsham-based design agency D2 Creative Ltd to develop the updated brand look. D2 Creative Ltd designed the ‘spark’ element, which is made up of overlapping triangles and introduced fresh new colours of yellow and teal. Bright and bold, the new look is unmissable.
Marketing Manager Claire Bradley commented, ‘We are in an exciting period at WiFi SPARK. The industry is changing and WiFi SPARK is at the forefront of that change. We wanted to ensure that our brand image matches our position as a leading innovator in the WiFi marketplace.’
The new branding was launched at the BCSC retail exhibition in Manchester and WiFi SPARK received many compliments about the transition, not only about the new image but also on how far WiFi SPARK has come in the industry.