Visitors' expectations and needs are constantly evolving and so is your venue. In this fast-paced technological world, we need to keep a few steps ahead and ensure we are delivering exciting and innovative ideas. WiFi SPARK’s platform can offer an excellent feature set that both visitors and your business can benefit from.
People expect to be connected wherever and whenever. Keep in contact with friends, check into Facebook and check for that all important email. The Internet is of course a huge information resource for researching the local area, places to eat, and keeping up to date with the latest news, weather and sport.
Within a museum, WiFi can offer a lot more than just a simple connection to the Internet. It can engage visitors with your brand and provide information about your venue, as well as integrate into Web Apps that provide virtual tours of the venue, history about the exhibits, and keep people up to date with the museum’s latest news and updates.
The User Experience Portal that each visitor will be redirected to will not only collect user data but provide easy access to your website. It can also link into your venue’s App. Apps can provide visitors guided tours of the museum through iBeacon technology as well as provide the facility to push notifications to the end users even after they have left the venue.
Through WiFi SPARK’s managed service, you have a better insight into your visitors. Before granting visitors' access to the Internet, you can offer a fully branded registration form which can collect details such as email, mobile number and name, as well as various marketing opt-in/out options to keep visitors up to date with your business. SPARK®’s platform collects all the data for you to use. Unlike many competitors, the details that SPARK® collects are owned by the venue rather than the provider. SPARK® integrates into a number of SMS and email marketing platforms allowing you to manage all the data effectively.
SPARK®’s Platform also supports social media authentication. This means rather than use a conventional registration form before granting visitors Internet access, they can check in with their Facebook account instead. This will provide exposure of your museum to many hundreds of your customers' friends. 50% of Facebook users have over 200 friends. That is a lot of free advertising for your business, which will result in a significant return on investment.