Queen Elizabeth Olympic Park

Our Solution 

Leveraging extensive expertise in high-density wireless networks, SPARK TSL was the logical choice for the project partnership. The implementation of Ruckus wireless technology, alongside the SPARK® Guest WiFi Management platform, ensures an unparalleled blend of functionality and expandability.

Size of the venue 

Finding a provider who could install WiFi across such a vast site was a significant challenge. To give an idea of how large the site is, the Royal Mail gave it its own postal area, E20, which had only been used previously for the fictional London borough of Walford in Eastenders.  

SPARK TSL delivered all requirements for the park which included: 

• The initial installation of sixty-four Ruckus Zoneflex T300 Access Points. Including the upgrade of all Ruckus Access Points to the latest technology, the T350, and increased the number of ACs to ninety-seven to ensure seamless roaming.  
• Providing ultra-high-performance networking (with fibre) to each AP, ensuring a super-fast connection to the many thousands of users at the park. 
• Fibre optic LAN, with dedicated links to the Ruckus T300 access points which supports the density of users and devices.
• The management and control of the network through high availability configuration with fully active SPARK TSL Gateways.  

The User Experience with a Custom Portal 

 The Queen Elizabeth Olympic Park wanted to ensure that users could easily access the WiFi and get online. Part of their solution required a User Experience Portal (UEP) that showcased Park facilities and information. 

SPARK TSL created a bespoke solution with the SPARK® WiFi Management Platform which hosts the following features: 

• A customised welcome screen to greet visitors when they sign up, and recognise them when they return.  
• Providing the opportunity for visitors to sign up for Queen Elizabeth Olympic Park newsletters through the welcome screen. This will keep visitors up to date with the latest attractions, events and offers.  
• A comprehensive system that allows Park users to enjoy free WiFi access for the entirety of their visit. 
• Content filtering to ensure content is suitable for all audiences, including children.  

Analytics and Marketing 

Queen Elizabeth Olympic Park was keen on collecting visitor data for marketing purposes, emphasising the necessity of user approval. It was important that this information remained confidential, securely retained by the Park, with a guarantee against third-party sharing. 

• Users have the option to sign up to the Park’s newsletter and/or marketing information. All data collected is GDPR compliant. 
• SPARK TSL enabled a restful API which allows the Park to receive this data directly into their CRM.  
• The Park can use the data from newsletter/marketing sign ups to send them email updates and information. Nurturing the contacts to stay longer and return to the Park. 
• SPARK® Analytics Platform provides both live and historic insights from WiFi users. This includes the demographics of the users such as gender, nationality and age. 
• SPARK TSL send scheduled reports directly to the Park. 

Managed Service 

 The solution is fully managed and supported by the SPARK TSL 24/7/365 support desk. They address all technical concerns from end users, providing clients with a sense of security and relieving their IT departments from the burden of system management.

The system is fully compliant to legal requirements for public WiFi access.