Choosing SPARK TSL 

As a pioneer for digital technology in the rail industry, Chiltern Railways recognised that seamless WiFi connectivity would be key for a superior passenger experience. After looking at several suppliers, they chose SPARK TSL to complete the project with Icomera. This decision was based on SPARK TSL’s experience and technical ability to roll-out this first-of-its-kind solution.  

The Solution 

SPARK TSL implemented a revolutionary solution which provides seamless digital connectivity for Chiltern Railways’ passengers, wherever they might be in the station. SPARK TSL completed a swift overhaul of 28 stations and three depots.  

The Solution Included:

• High quality WiFi connectivity
• Data offloading and roaming capabilities 
• Fully branded user experience with marketing opt in
• One sign in lasting 365 days
• Separate public and corporate WiFi
• Incorporating 3rd party train data into SPARK® Analytics data feed  
• Content filtering through Friendly WiFi 

SPARK TSL delivered high-quality WiFi connectivity using advanced Ruckus technology. The robust SPARK® platform and Ruckus hardware provides a more reliable service for users, with a 99%+ availability.  

SPARK TSL collaborated with Icomera to enhance train connectivity, facilitate data offloading, and enable seamless roaming capabilities. This partnership ensures a smooth transition of WiFi between trains and platforms, providing passengers with a superior connection experience without the need to use their own data. SPARK TSL enabled this to create a Continuously Connected Passenger Journey (CCPJ), an innovative solution which was a must for Chiltern and their technology goals. Not every WiFi supplier can say they have mastered the CCPJ as it’s a rather challenging service to pull off successfully. 

By incorporating a fully branded User Experience within the WiFi portal, passengers are encouraged to engage more with the Arriva brand (Chiltern is a part of the Arriva Group). This personalised WiFi experience allows users to enjoy a tailor-made connection while also providing the option to opt into marketing information. Below is one of the first iterations of the UI. Read below to see what the portal looks like now.

The cutting-edge SPARK TSL solution not only simplifies the sign-in process for users but also ensures that their devices are recognised for a whole year, making connectivity seamless and hassle-free throughout their entire journey. 

SPARK TSL set up two separate SSIDs, creating a dedicated network for corporate use alongside the public one. This ensures that staff members can also enjoy a secure and reliable WiFi experience tailored to their needs. 

By utilising Intelligent Transport Analytics, Chiltern Railways can gain a deeper understanding of their passenger demographics and behaviours, thanks to enhanced data collection and the Location Analytics feature. This innovative tool empowers Chiltern Railways to gather and analyse data, offering valuable insights into customer interactions. Such insights are crucial for pinpointing areas for enhancing the passenger journey and delivering personalised marketing communications to travellers. 

Implementing content filtering is crucial for safeguarding WiFi networks against illicit activities and harmful content. This filtering not only ensures a secure online environment for young users, but also blocks any inappropriate material. Chiltern were the first Train Operating Company to offer Friendly WiFi for passengers, offering a protected and curated browsing experience.