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Industry News and Insights

5 Pitfalls of WiFi Marketing and How to Avoid Them | WiFi SPARK

Fast and free WiFi as an amenity is now widely expected by users. Offering this can keep customers coming ...

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Retail

Does Retail WiFi Tracking Really Work? | WiFi SPARK

Retail WiFi tracking is used by businesses to help them understand their customers and gain an in-depth ...

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Retail

How to Measure Customer Engagement in Retail | WiFi SPARK

For businesses to really succeed, it’s important that you make a serious effort to connect with your ...

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Industry News and Insights

Promote your Brand Marketing on a WiFi Connection

WiFi is not just for your IT department to concern themselves with. In the marketing team, you should be ...

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Retail

7 Ways to Maintain Customer Loyalty | WiFi SPARK

Think back to the last time you made a purchase where the experience made it worthwhile. If you find that you ...

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Retail

Measuring Footfall More Accurately by Using WiFi | WiFi SPARK

Over the past few years, retailers have realised that in order to maximise profits, they have to endorse ...

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Industry News and Insights

How to Start the Conversation with Marketing Tools Through WiFi

Offering free WiFi in retail stores is a winning formula that can lead to happy shoppers, the ability to ...

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Transport

NRPS in 2018: We've Got the Key Takeaways | WiFi SPARK

50,000 rail passengers are surveyed twice each year to create the National Rail Passenger Survey (NRPS) ...

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Event Spaces

5 Challenges of Large Scale WiFi Deployment & How to Overcome Them

WiFi is no longer a novelty for the 21st century customer. They have access to fast and reliable connections ...

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