5 Business Benefits of Offering Free WiFi to Customers

The amount of internet users has risen by 98 million in 2023 compared to 2022, that is a total of 5.16 billion, 64.4% of the population. This coupled with the fact that customers are more likely to choose a service/venue with WiFi vs one without, highlights how offering such a service has become more of a necessity rather than a luxury.  

Providing your customers with free, filtered WiFi keeps them in touch with the outside world. This also provides them with the flexibility to engage in any internet-dependent tasks they desire while at your venue, with the peace of mind that their data is protected and secure. Customers are not the only ones who benefit from free WiFi; businesses also greatly benefit. Below are 5 of the biggest benefits of offering free WiFi to your customers. 

Sources 

• https://allaboutcookies.org/public-wifi-safety#:~:text=69%25%20of%20internet%20users%20access,on%20where%20they%20access%20it. 
• https://www.statista.com/forecasts/1143723/smartphone-users-in-the-world#:~:text=The%20global%20number%20of%20smartphone,a%20new%20peak%20in%202029.  
• https://www.salesforce.com/eu/blog/customers-are-happy-to-share-data-marketers-are-you-ready/  
• https://www.statista.com/topics/1145/internet-usage-worldwide/#topicOverview 
• https://www.plume.com/homepass/blog/how-free-wifi-can-delight-customers-and-drive-sales-to-your-small-business/  
  
  

The benefits of offering free WiFi doesn’t end there. You might be surprised to learn the vast number of advantages, regardless of which industry you are in. Whether it be WiFi for retail, transport, or otherwise. 

More Advantages of Free Business WiFi Services for Customers 

• Increased customer dwell time - WiFi enables customers to stay connected which keeps them entertained and allows them to continue any correspondence. This gives you more time to entice your customers to stay, make purchases or increase the likelihood of them returning. 
• Better insight into customer behaviours and preferences - Thanks to analytics and device tracking technology, you can glean valuable insights about customer behaviours. You can see where people tend to gather in your retail space/venue, what the popular entrances and exits are, when peak times are and so on. You can learn from this data to adjust your offerings and further boost customer satisfaction and loyalty. 
• Targeted promotions - Valuable data can help you better understand your customers and you can use this knowledge to advertise more relevant promotions to them. This can entice further purchases. 

Our infographic illustrates the transformative journey customers embark on when provided with complimentary WiFi services. It highlights how WiFi can convert visitors into loyal customers, emphasising its crucial role in enhancing customer engagement and satisfaction.  

Don’t offer free WiFi? Then what are you waiting for? The longer you wait, the more data and customer engagement you're missing out on.

Discover How Offering Free WiFi Could Benefit Your Company 

Download our SPARK® Connect brochure that will outline how our services can help you better engage with your customers and reap the rewards.